Dates & Fees
Being competitive and customer-oriented in today’s rapidly changing retail market means retailers of all types—bricks and clicks—need to create and implement a winning market strategy. You need to plan for tomorrow’s growth while you manage today’s operations. Strategic Planning and Management in Retailing helps retail businesses develop the effective strategies and dynamic leaders needed to compete and win in the global retail marketplace.
Plan for strategic growth, including financial modeling and productivity analysis
Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
Develop and implement enhanced merchandising management and assortment strategies
Manage strategic resources efficiently
The program is led by a team from the Mason School of Business at the College of William and Mary, including program director Lawrence Ring, chancellor professor of business and the executive MBA alumni distinguished professor of Executive Education; Ronald Hess, associate professor of marketing and John Strong, CSX professor of finance and economics.