Strategic Planning & Management In Retailing

 

Dates & Fees

April 28-May 4, 2018 at College of William & Mary

Program Cost:
Until January 22, 2018: $7,450
After January 22, 2018: $8,050

Program fee includes program materials, meals, and accommodations at the Babson Executive Conference Center. Accommodations begin on the first day of the program.

Overview

Being competitive and customer-oriented in today’s rapidly changing retail market means retailers of all types—bricks and clicks—need to create and implement a winning market strategy. You need to plan for tomorrow’s growth while you manage today’s operations. Strategic Planning and Management in Retailing helps retail businesses develop the effective strategies and dynamic leaders needed to compete and win in the global retail marketplace.

Objectives

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Plan for strategic growth, including financial modeling and productivity analysis

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Analyze and interpret consumer, competitive, and market research—and implement changes based on the data

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Develop and implement enhanced merchandising management and assortment strategies

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Manage strategic resources efficiently

Faculty

The program is led by a team from the Mason School of Business at the College of William and Mary, including program director Lawrence Ring, chancellor professor of business and the executive MBA alumni distinguished professor of Executive Education; Ronald Hess, associate professor of marketing and John Strong, CSX professor of finance and economics.

Once you provide your email, you will be forwarded to the registration page for this program.

Once you provide your email, you will be able to download the brochure for this program.